Marketing agencies

 Anyone managing a website should be familiar with Google Analytics. This digital marketing tool is probably the most basic piece of software in the marketing technology universe. Google Analytics can tell you almost everything you need to know about your website: number of visitors, devices used, time on page, bounce rate, clickstreams, traffic sources—even custom events like button clicks and video plays.

The best part: it’s completely FREE.

Well…there’s a paid version called Google Analytics 360 that costs $150,000 a year, but the free version is more than enough to keep the average digital marketer occupied. SEMRush is as close to a complete SEO tool as you’ll get. It does keyword research, competitor analysis, website audits, backlink monitoring, and, just recently, social listening. Digital marketing companies

If you’re focused on SEO and content marketing, SEMRush is an absolute must. While Google Keyword Planner will allow you to look at keywords and keyword stats, it does not offer the level of granularity you get from SEMRush.


Google Keyword Planner will give you keyword volume and level of competition; but SEMRush lets you know what keywords bring traffic to your site, your ranking versus competitors, content gaps you can exploit when Google changes key algorithms, and a bunch of other things.SEMRush is trusted by marketers large and small, including major corporations like PayPal, Forbes, Hyatt, and Philips. 

Its database contains a massive 46 million domains and 120 million keywords. It’s practically everything an SEO or content marketer can ask for. As a digital marketing tool, it’s second to none in what it does.Sprout Social is a highly affordable social media management and social listening tool wrapped into one. It allows you to do some basic things like schedule posts, respond to comments, and monitor engagement.

What sets it apart, however, is the fact that it combines multiple functions in a single, seamless interface. With Sprout Social you get a full suite of tools for social media management, including some cool features like the Smart Inbox that allows you to respond to inquiries on multiple social media platforms in one place and the Social Listening Tool that monitors important metrics like engagement, competitor performance, and trends.

There are a lot of social media management and social listening tools out there, but it’s hard to find one that does everything Sprout Social does at its price.

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